From the Backstreet Boys, to the Super Bowl 52 halftime performance, and the countless concerts in between, Justin Timberlake has become an icon of the music industry we all listen to today. All though he is most known for his musical presence, he also carries a strong voice throughout his social media, and Instagram in particular. Between his recent performance and new album releasing, he has had a lot to say and post to his 48.8 million followers on his Instagram page.
As one might be glancing at his overall page, you can tell that Timberlake likes to carry this fun and positive persona throughout his page. As of right now, his posts have mainly been focused on his halftime performance at the Super Bowl where he got to debut many of his new songs from his album he just released. Timberlake has posted numerous backstage photos and videos as he has geared up for this performance that many of his fans got to watch. By posting about all of his various adventures backstage, he is getting his audience and fans excited and anxious to see his performance. Timberlake here is showing logos in his posts. He is giving fans an “inside look” into his performance and persuading them to watch it during the Super Bowl. While keeping his audience and followers up to date on his Super Bowl adventures, Justin Timberlake has also been keeping his fans on their toes by posting nonstop about his new music he just released this past Friday. After not producing a new album since 2013, fans have been eager to hear what new musical things Timberlake has been working hard on. In his posts about his new music, most of them have been videos with little sneak peeks at the new songs he has produced with other artists, and how he made them. In these posts, Timberlake has been using ethos and pathos. He is using ethos by singing his new songs in his videos to convince fans to listen to his new songs. Timberlake also is showing his fans and emotional connection side to his new songs by telling them the story behind the songs. Justin Timberlake is using all of these things to persuade his fans to listen to his new music, convince them that his songs are worth listening to, and showing them emotionally what they mean to him. Aside from his musical endeavors, Justin Timberlake has also been posting about a social movement called #TimesUp. This is a social movement about sexual harassment that Timberlake feels strongly about. In these posts, he is using pathos to show emotional appeal to his fans. By using his Instagram page as a platform to voice his support and emotion for the victims of sexual assault, he is advocating for this issue and making others aware of it. He even adds another aspect to emotional appeal by posting a picture of his child with shoes on that say “women’s rights.” Timberlake here is using another aspect of his life to voice his opinion on real social issues and movements. On a more positive side, Timberlake also posts about his family. Here is showing pathos and showing an emotional connection to family that many of his fans can relate to. This is one way he can also share with them another side of his life that is outside of music. After analyzing Justin Timberlake’s Instagram page, I have picked up on a few things. His posts all come directly from him and you can tell that by what he posts and his voice in his captions. His audience is all of the fans he has accumulated over the years, and he wants to keep their support by posting updates on his life and career that they can partake in also. Between his pictures and videos he gets the opportunity to share different things in his life to his followers whether it be a social issue he feels strongly about, his family, his music, or anything else. On Justin Timberlake’s Instagram page, he is presenting himself not only as a performer, but as a father, a musician, and an advocate for social issues, and trying to normalize and share his life as much as possible.
2 Comments
Jacquelin Lawson
2/6/2018 02:13:08 pm
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Marissa Cuevas
2/7/2018 05:08:42 pm
Abby, I really loved the analysis you made on Justin Timberlake's Instagram especially because he just did an amazing performance at one of the most highly watched athletic events of the year, the Super Bowl. When taking a look at his Instagram page I could tell that he is very active on his page which is good for his audience. He is able to post about his family while also bringing up the "Time's Up" movement. An example being the picture with his daughter's shoes. Overall you were really able to convey his very positive and fun persona in this analysis.
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AuthorAbby Fauss Archives
April 2018
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